CPPM was founded in 1987 by Regina Poletto. The following year Adalberto Poletto began working with Regina, and in 1992 Stela Gabos joined the team.

These professionals carry out the following complementary functions:

Regina C. Junqueira Mendonça Poletto, a sociologist, has been working in the market research area for over 20 years. She directs the areas of planning and development of marketing and communications studies, planning and development of quantitative and qualitative surveys, the moderation of groups, the analysis and interpretation of results, and the drawing up of action strategies.

Adalberto Poletto,a professor with specialization in business administration, is responsible for the areas of customer service, diagnosis and study of needs, and the direction of field work.

Stela Maria De Castro Gabos, a sociologist, has been in the market research area for over 20 years. As associate director of CPPM, she is responsible for the areas of planning, processing and analysis of quantitative research data, and moderation and analysis of group discussions. She is also responsible for the social research area, working with governmental and non-governmental institutions interested in evaluating the performance of social programs.

CPPM's initial work was with financial institutions and companies in the technology area. With time, our client base was diversified, and today CPPM does research for companies in various lines of work, while also continuing its work for government organs.